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Field notes/Michael Davis

Michael Davis

Founder, Silkra

I've worked in SEO for over ten years — with small companies, at agencies, and inside large tech companies. Silkra is the desktop workspace I'm building so SEOs can see a site the way a model might.

  • Sep 5, 2026

    What happens when ChatGPT answers a question

    6 min read›
  • Aug 26, 2026

    Do headings still matter for retrieval?

    5 min read›
  • Aug 21, 2026

    What is chunking, and why do LLMs do it?

    7 min read›
  • Aug 11, 2026

    What meaning actually means to a model

    5 min read›
  • Aug 4, 2026

    What is a vector in SEO?

    8 min read›
  • Jul 23, 2026

    What cosine similarity actually means

    7 min read›
  • May 1, 2026

    What AI agents need before they can audit a site

    5 min read›
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