Compare topic coverage
Semantic groups on both sites show which topics are deeper, thinner, or missing. You are looking at the shape of the content system, not a handful of ranking pages.
See exactly where a competitor is stronger.
The crawl evidence behind every gap
Both crawls keep their pages, topics, and internal paths attached, so a gap is never just a missing keyword.
- Topic coverage on both sites
- Semantic groups compared side by side — deeper, thinner, or missing.
- Supporting pages in each group
- The articles, guides, and hubs that make a competitor’s topic hold together.
- Internal hubs and paths
- How each site routes people through a topic, not just whether a page exists.
- Page depth and substance
- Word counts, headings, and template types on both crawls.
- Templates and page types
- Whether stronger coverage comes from a better pattern, not one hero URL.
- The URLs that prove the gap
- Every opportunity still points at pages from both sites.
How the comparison comes together
Put two crawls side by side, see where coverage and structure differ, then turn the real gaps into work — not a list of URLs to copy.
Inspect how the sites are built
Page types, depth, substance, and internal paths explain why a competitor’s coverage holds together. The difference is often the supporting pages, not the headline article.
Turn gaps into work
Useful opportunities become a content and linking plan tied to pages from both crawls. Copycat lists stay out; the recommendation has to point at evidence.
A gap analysis you can act on.
Topic coverage gaps
Find subjects a competitor supports more completely, with the pages that prove it.
Structure comparisons
Compare templates, hubs, and internal paths across both sites.
Evidence-backed opportunities
Keep every recommendation grounded in real pages from both crawls.
Related workflows
Get started
Talk to your first crawl.
Example questions include: Show me internal linking opportunities, Audit this site, Where should I start?, Find pages competing for the same intent, What changed since the last crawl?.
Crawl a site, then ask what needs attention.
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